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How to both research and manage your keywords in SpeedPPC
Keyword Research Tools
Keyword Research Tools Under the Research menu you will find a host of powerful Competitor Analysis and Keyword “Spy” tools. Let's take a look at a basic definition of each available report: Interrogate Competitor – This report gives you an overall snapshot view of the search (both paid and organic) activity of any given URL. Competitor Comparison – Compare your URL to a competitors URL and discover what level of Adwords activity they are engaged in, but also extract the keyw
1. Keywords: Seed & Expansion
Keyword Lists Explained 'Seed' Keywords At SpeedPPC we refer to your 'Seed' keywords as your core set of search terms that most closely describe your product or service. For example; your business offers 'personal loans' so your 'Seed' keywords would be a list of search terms that are close variations of the keywords 'personal loan'. If you also offer 'business loans' we suggest you save keywords that are close variations of the keyword 'business loans' as a separate list of 'Seed'
2. Combining Seed & Expansion Keyword Lists
The power in combining keyword lists SpeedPPC harnesses the power of combining keyword lists automatically, saving you hours crunching an Excel spreadsheet to extrapolate thousands of keywords the old school way. From previous articles you should now be up to speed with Seed and Expansion keywords lists and have some keyword sets saved inside your campaign. The keyword lists are usually very different lists, but combine together to create a powerful outcome. Let's take a look: **1 Seed
3. Dual & Multi Core Keyword Building
Building out Dual & Multi Core Keyword Lists The SpeedPPC Multi Core method uses the seed keyword list and combines it with 1 or more expansion keyword lists (up to 3 expansions). Dual core is basically a multi core campaign, where you’re working with 2 keyword lists in total (Seed and one Expansion). Because it’s the most commonly used, we’ve dedicated it a separate campaign type. So this chapter refers to both Dual and Multi Core since they’re both essentially the same, the only diffe
4. Keyword Grouping Methods
Keyword Grouping Methods The keywords you employ in your campaigns are what brings your potential customers and your ad impressions to the same meeting place. Creating great ad copy to then 'catch' those users is a vitally important part of your campaign. The use of tokens or dynamic keyword insertion in your ad copy is a fantastic way to customise your ads to specific user searches and very importantly, improve your relevancy in search engines. The relevancy of your ad and landing page ca
5. Keyword Match Types Explained
Match Types Keyword match types can seem a little daunting at first, however when you understand a strategy to apply them to your keyword groupings based on how a platform such as Google Ads interpret them, they are actually extremely powerful. As Google put it; Keyword match types help control which searches on Google can trigger your ad. So you could use broad-match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers. At Spee
6. Should you include negative keywords?
YES! And here's a few reasons why... There are many reason why your keyword strategy should included negative keywords because negative keywords let advertising platforms such as Google Ads know that you wish to filter our specific search terms because they are not relevant to the products or services you offer. Say you have an online clothing store that sells motorbike clothing but you have made a business decision to NOT sell motorbike helmets. 'Helmets' in this instance would be a vita