Combining Keyword Lists

This is a small, yet powerful feature to know about when it comes to building out your campaigns.

Look for the 'Advanced Options' element within the Bid Set Up section of a New Campaign build or within an existing campaign that has been previously saved.



Click on 'Advanced Options to reveal 'Keyword Cleanup' & 'Keyword Combining Options'.

In order to combine your keyword lists you will want to set your preferences in the 'Keyword Combining Options' box.



Mix Type

The first option is to determine how you want to combine your keyword. Let's step through each option.

Same As Column Order - combine seed and expansion list/s in the same order they're listed on screen.

Every Variation - combine seed and expansion list/s into every possible variation

Don't Mix Pair - Pair each seed keyword with its consecutive expansion keyword.

Mix & Pair - Mix your seed keywords with an expansion list, then pair them up with the next expansion list.

Mix & Pair with Expansion3 URL - Mix your seed keywords with an expansion list, then pair them
up with the next expansion list. as well as a third expansion list.



Mix Type Spacing

The second option is to select the want spaces between the keywords your are combining. The default option is 'Space between words' however you may be building a Domain campaign where you want to you combine your Seed and Expansion lists without spacing. In this case you would select 'No space between words'.



Include Seed words without mixing

Lastly there is a tick box that is ticked by deafult. This will include your seed keywords (without any mixed variations) in your campaign. If you do not want the Seed keyword included, untick the box.

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