How to build your first campaign

This step by step guide will walk you through the process of building your very first Campaign.

From the left side menu, hover over the menu item 'Campaigns'. Another menu item will fly out. Click on this menu item to 'Add New Campaign'.



The 'New Campaign' page is displayed below.



Step 1: Enter your Campaign name and Campaign Description

Your Campaign Name will be used to create the Campaign Name in your ad platform (for example; Google Ads) however your Campaign Description is only used within SpeedPPC.

If you want to add keyword groups to an existing Campaign, ensure you use the exact same campaign name in SpeedPPC so that any new ad groups you create will be uploaded into the existing campaign.

Click onto the word 'Campaign Name' to enter your own name. Campaign names are mandatory however the description is optional.



Step 2: Campaign Settings



Firstly you will select the 'Campaign Type' from a drop down to set the type of campaign you want to build.

Learn more about: Single Core Campaigns, Dual Core Campaigns, Multi Core Campaigns & Domain Campaigns

Next select the 'Grouping Method' from the drop down to set how you want to group your keywords together.

Learn more about: Seed Keywords, Expansion Keywords, Single Keyword Ad Groups (SKAG), Keyword Themes, Assigned Name Keywords

Lastly, select the platform you wish to import your built campaign into by ticking the relevant box under the section 'Target Selection'.

Step 3: Insert your Keywords



Inserting Bid Keywords

The Bid Keyword tab will be displayed by default.

To add keywords to your campaign, type or paste them into the large empty box.

If you have previously saved a list of keywords, click on 'Load Saved Keywords' and scroll to the very bottom of the drop down list. Click on your previously saved list and the keywords will display in the large box.



Learn more about: Bid Keyword Advanced Options

Inserting Negative Keywords

Click on the Negative Keywords tab. To add negative keywords to your campaign, type or paste them into the large empty box.

If you have previously saved a list of negative keywords, click on 'Load Saved Keywords' and scroll to the very bottom of the drop down list. Click on your previously saved list and the keywords will display in the large box.



Learn more about: Bid Keyword Advanced Options

Inserting Placement Keywords

Click on the Placement Keywords tab. To add placement keywords to your campaign, type or paste them into the large empty box.

If you have previously saved a list of keywords you want to use as placement keywords, click on 'Load Saved Keywords' and scroll to the very bottom of the drop down list. Click on your previously saved list and the keywords will display in the large box.

Placement Options allow you to include the Final URL and Mobile URLs for your placement keywords.



Step 4: Setting your Bids

There are three boxes here that require you to add details to each box. Let's step you through each box slowly.



Bid Keywords

Firstly, tick the box corresponding to the match type you want to include in your campaign build. If you only want Broad Match keywords in your campaign tick only the 'Broad Cost' box. If you want to include both Exact Match and Phrase match variations of your keywords, tick the 'Exact Cost' and 'Phrase Cost' boxes and don't tick 'Broad Cost' or 'Using Broad Match Modifier'.

Next set a bid for each of the Match Types you ticked by entering a number to one decimal. For example a bid entered as 1.1 equates to $1.10.

Note: The currency of the bids you entire will be determined by the currency set in your advertising platform

Negative Keywords

The 'Negative Keyword' bid box allows you to tick the match type of the negative keywords you want to include in your campaign. You may wish to include only 'Exact Match' instances of your negative keywords so you can closely control what keywords are suppressing your your ads. This is useful when you want to exclude something very specific such as 'motorbike helmets' when you only want to display ads to people looking for 'skiing helmets' for example. If you online store sells 'hats' but not 'helmets' then you could consider including 'helmets' as a Broad Match negative keyword.

Important: Ensure you have an advanced understanding of your campaign strategy before including negative keywords

Display Network

This third box requires you to set your Max CPC for your keywords. You may have specified a bid for each match type you want to include in your campaign, but your Max CPC allows you to set the upper limit to ensure you never pay more than your Max CPC for any given click.

Only if you are building a Display or Placement campaign do you need to add bids for each of the following:

Max Content CPC
Placement Content
Max CPM
Max CPA

Step 4: Create your Ads



Expanded Ads

The Expanded tab will be displayed by default.

Complete the available fields and watch the Ad Preview display the ad you are creating. This Ad Preview helps you ensure your creative is not only contextually appealing but also visually appealing!

If you want to create another ad, click on the blue button labelled 'Add More Expanded Ads'.



Advanced Ads

Click on the Advanced Expanded tab.

On this tab you can add any number of headlines, body copy and display URLs and the SpeedPPC will mix them into all possible variations. This is ideal for testing a mix of headings, descriptions, calls to action and display URLs without have to manually create each individual ad yourself.

Call Only Ads

Click on the Call Only tab to complete the fields available to create a Call ad creative. You'll notice how the Ad Preview displays how your Call Only ad creative may look when set live.

If you want to create another ad, click on the blue button labelled 'Add More Call Only Ads'.



Step 5: Setting your URLs



Here you will set your final destination URL for desktop and you have the option to specify a final URL for mobile. This comes in handy when you have a specific mobile domain.

Select the spacer type you wish to use from the 'URL Separator' drop down box if you have spaces in your URLs. It's best practice to avoid spaces and enter the complete and correct URL to avoid any spacing issues.

There is a note to "Right click in the URL template to auto-insert tokens for dynamic replacement." This refers to passing dynamic variable through the URL for tracking purposes. More on URL tokens here.

TID Start & Increment

These options allow you to assign a Tracking ID (TID) identifier to each keyword in your campaign. You can set a starting number and you can assign an increment change to each number.
Tick the box 'Increment on match type' if you want to assign each match type with a unique identifier even if the keyword is the same.

Step 6: Save and Build your Campaign



It's recommended that you first click 'Save Campaign' so that you can return to it at any time to amend it, or commence the build function for your entire campaign or just the Ad Groups.

You can 'Preview' your campaign or when you are ready, you can prepare your campaign and ad groups for exporting from SpeedPPC and importing into your ad platform.

Simply click 'Ad Group Builder' if you just want to export the ad group or 'Build Campaign' if you want to export your ad groupings, keywords and creative.

Congratulations!

You have successfully built your first campaign. If you run in to trouble at any time please don't hesitate to contact us via the chat bubble at the bottom left side of your screen.

If you currently have a Trial Subscription of SpeedPPC and are ready to export your built Campaigns, simply click on the Upgrade link displayed along the top of your screen.
Was this article helpful?
Cancel
Thank you!