How to Build an Assigned Name Campaign
A step-by-step guide to building an assigned name campaign

This campaign type allows you to create your own ad groups and add specific keywords, typically grouped thematically, to those ad groups.

Login to SpeedPPC

Campaign > New Campaign
Name Your Campaign and add Campaign Description.

Campaign Set-Up

Campaign Type > Any Core Type
Grouping Method > Assigned Name
Enter the Name of Your First Ad Group
Target Selection: check adwords or adcenter or both.

Keyword Set-Up

Add Keywords
Add Negative Keywords
Advanced Options > Check Clean Extra Spaces and Clean Bad Characters
Phrase Spaces > Don’t Remove or Remove and Replace.

Keyword Combining Options

Mix Type: Every Variation (this is the default – as you are only using a single keyword list
there is nothing to mix.
Mix Type Spacing: Space between words

Bids Set-up

Bid Keywords: select match type and enter max bid amount for each.

If using broad match modifier > you can add the broad match modifer to all words, the first word or the last word.

Negative Keywords > select match type for your negatives.

Ads Set-up

Choose standard ads, expanded ads, advanced ads or call only ads.
If you wish to insert a Seed keyword into your ad use the {Seed:Default Text} syntax

URL Set-up

This is the keyword level URL that passes keywords to your
dynamic landing page if you are using a dki landing page. You
can also append any 3rd party tracking code.

Click Ad Group Builder*

This will launch the “Ad Group Viewer”

Select the keywords you wish to add to the ad group you created in Campaign Set-Up and click “Create/Add to Group”
The “Enter or Choose Group” window opens. Click OK.
Select keywords you wish to place in their own ad group.
Click on “Create/Add to Group”
The “Enter or Choose Group” window opens. Select “Enter New Group” and enter the name of your new ad group.
Click OK, This adds the keywords selected to the new ad group.

Repeat until all keywords have been added to their specific ad groups.

*This may be a bit confusing at first so we recommend creating a test campaign and playing around with the feature until you get a better feel for how this works. For users who do not want a “one keyword/one keyword combination” per ad group solution but are looking for more keyword dense, thematically grouped ad groups – this is the way to do it.

Preview to see what your ads will look like.

Build to create your keyword, negative keyword and ad files.

Remember to SAVE.

For AdWords – copy and paste these files into AdWords Editor.
For BingAds – download and import files into BingAds Editor.
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