How to Build a Dual Core Campaign
A step-by-step guide to building a Dual Core campaign in SpeedPPC

SpeedPPC Dual Core Campaign

The most popular campaign type. Use this if you have two lists of keywords you’d like to mix together to make a large keyword list. Great for combining seed keywords with expansion keywords (e.g. Services & Locations). For Dual Core campaigns, you can elect to have SpeedPPC create an ad group based on the seed keywords (e.g. Services) or the expansion keywords (e.g. Locations) or the final (e.g. Services+Expansion).



Login to SpeedPPC

Campaign>New Campaign
Name Your Campaign and add Campaign Description.

Campaign Set-Up

Campaign Type>Dual Core
Grouping Method>Seed or Expansion1 or Final
Target Selection: check AdWords or AdCenter or both.

Keyword Set-Up

Add Seed Keywords
Add Expansion Keywords
Add Negative Keywords
Advanced Options>Check Clean Extra Spaces and Clean Bad Characters
Phrase Spaces>Don’t Remove or Remove and Replace.

Keyword Combining Options>

Mix Type:

Every Variation – mixes seed and expansion keywords into every variation possible.
Same as Column Order – matches each seed keyword with all expansion keywords.

Mix Type Spacing>Space between words

Bids Set-up

Bid Keywords: select match type and enter max bid amount for each.

If using broad match modifier>you can add the broad match modifer to all words, the first word or the last word.

Negative Keywords > select match type for your negatives.

Ads Set-up

Choose standard ads, expanded ads, advanced ads or call only ads.
If you wish to insert a Seed keyword into your ad use the {Seed:Default Text} syntax.
If you wish to insert an Expansion keywords into your ad use the {Expansion1:Default Text} syntax.
If you wish to insert a Final keyword (seed+expansion1) into your ad use the {Final:Default Text} syntax.

URL Set-up

This is the keyword level URL that passes keywords to your dynamic landing page if you are using a dki landing page. You can also append any 3rd party tracking code.

Preview to see what your ads will look like.

Build to create your keyword, negative keyword and ad files.

Remember to SAVE.

For AdWords – copy and paste these files into AdWords Editor.
For BingAds – download and import files into BingAds Editor.
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