How to Build a “Don’t Mix Pair” Campaign
A step-by-step guide to building a "Don't Mix, Pair" campaign in SpeedPPC

A “Don’t Mix Pair” campaign allows you to take a seed keyword list and an expansion keyword list and rather than mix them into all possible variations, pairs each keyword with the corresponding expansion keyword.

This method is especially useful if you have a seed list that contains product names and an expansion list of corresponding product landing page URLs.

You can then insert your product name (seed) into an ad headline or body copy and insert the product landing page url into the ad final URL.

Here someone searches on a product name, your ad with that product name in the headline and or body appears, they click on your ad and are taken to that product’s landing page. It does not get much more relevant than that.

Login to SpeedPPC

Campaign > New Campaign
Name Your Campaign and add Campaign Description.

Campaign Set-Up

Campaign Type> Dual Core
Grouping Method>Seed
Target Selection: check AdWords or AdCenter or both.

Keyword Set-Up

Add Seed Keywords
Add Expansion Keywords
Add Negative Keywords
Advanced Options > Check Clean Extra Spaces and Clean Bad Characters
Phrase Spaces > Don’t Remove or Remove and Replace.

Keyword Combining Options

Mix Type: Don’t Mix Pair
Mix Type Spacing: Space between words

Bids Set-up

Bid Keywords: select match type and enter max bid amount for each.

If using broad match modifier>you can add the broad match modifier to all words, the first word or the last word.

Negative Keywords > select match type for your negatives.

Ads Set-up

Choose standard ads, expanded ads, or advanced ads

To insert the Seed keyword into your ad headline and/or body copy use the {Seed:Default Text} syntax.
To insert the corresponding product landing page URL into your final URL use the {Expansion} syntax.

URL Set-up

This is the keyword level URL that passes keywords to your dynamic landing page if you are using a dki landing page. You can also append any 3rd party tracking code.

In this case, you would use the {expansion1} syntax.

Preview to see what your ads will look like.

Build to create your keyword, negative keyword and ad files.

Remember to SAVE.

For AdWords – copy and paste these files into AdWords Editor.
For BingAds – download and import files into BingAds Editor.
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